what is Google ads?

Google Ads is an online advertising platform where businesses can create ads to be shown to potential customers across Google’s properties, such as search results, YouTube, partner websites, and apps. It operates on a pay-per-click (PPC) or cost-per-view model, allowing advertisers to bid on keywords and target audiences to drive traffic, raise awareness, or increase sales. The ads appear as “sponsored” or “Ad” links, often at the top or bottom of search results pages, or as visual and video ads on other platforms.